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Public Health England Launch Stop Smoking Challenge

September 10, 2013
Public Health

Building on the success of last year’s Stoptober campaign, which saw 160,000 people complete the challenge of not smoking for the calendar month of October, Public Health?England (PHE) are hoping for even greater success this time around. This year’s campaign?starts next month and will provide smokers with a range of free support including a new stop smoking pack, a 28-day mobile phone app and regular news through social media.?There will also be new TV advertising and roadshows touring the country to encourage people to sign up.

Despite the success of the 2012 campaign which is estimated to have saved an average of ?2000 per year for each person who gave up smoking as a result the?habit is still a major health issue in the UK as Chief Medical Officer Professor Sally Davies pointed out; ?One in two long-term smokers die as a result of smoking, this is the single biggest cause of premature death taking more than 100,000 lives in the UK and costing the NHS up to ?2.7 billion each year. Life is precious and Stoptober is all about supporting?and encouraging each other to quit ? potentially adding years to your life.?

Research by the University of Toronto has shown that someone who quits smoking for Stoptober and doesn?t smoke again could gain an extra seven days life every 28 days for the rest of their life. Stoptober 2013 starts on October 1st.

Link to: University of Toronto research: http://www.nejm.org/doi/full/10.1056/NEJMsa1211128#t=article

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