NICE Aim to Help Us Keep Our New Year’s Resolutions
Anyone who has made a resolution to improve their health in 2014 will be interested in new guidance from the National Institute for Health and Care Excellence (NICE). ‘Behaviour change: individual approaches’ will help health and social care professionals, local authorities and national policy makers implement evidence based activities aimed at improving individual health and wellbeing as well as addressing health inequalities.
Interventions are included to address diet and physical activity, weight loss, smoking cessation and reducing alcohol intake. Professor Mike Kelly, Director of the Centre of Public Health at NICE, summed up the approach: “The way each person lives from day to day has long-term implications for them personally as well as the rest of society. Although the causes of disease are not straightforward, they are often avoidable. This guidance is aimed at helping people to stay healthy by making changes to the way they live.”
In a separate initiative, Public Health England have launched their Smart Swaps campaign, which offers members of the public incentives to swap to low sugar and low fat products. Public Health Minister Jane Ellison is fully behind the scheme, which offers discount vouchers on healthier choices at thousands of supermarkets throughout the country. She explained, “With over 60% of adults and a third of 10 and 11 year olds overweight or obese, it is really important that we keep helping people make better choices about their diet.”
‘Behaviour change: individual approaches’ can be found at http://guidance.nice.org.uk/PH49
More Details of PHE’s Swap while you shop can be found at: https://www.gov.uk/government/news/swap-while-you-shop-new-campaign-launched-to-get-families-making-healthy-swaps-in-january