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Health Experts Launch Campaign to Cut Sugar

January 9, 2014
Public Health

sugar free lollyCampaign group Action on Sugar, made up of doctors from the UK, US and Canada, want the food industry to reduce the amount of sugar in foodstuffs by up to 30%. They claim that gradual cuts in the amount of sugar in ready meals, cereals, sweets and soft drinks will hardly be noticed by the public but could reduce calorie intake by up to 100kcal a day, enough to make a significant impact on obesity rates.

There is also increasing evidence that added sugar is responsible for rises in cases of type 2 diabetes, metabolic syndrome and fatty liver. Chairman Graham MacGregor hopes the group can have a similar effect to Consensus Action on Salt and Health (CASH), which he established in the 1990s. “This is a simple plan which gives a level playing field to the food industry, and must be adopted by the Department of Health to reduce the completely unnecessary and very large amounts of sugar the food and soft drink industry is currently adding to our foods,” he said.

Obesity is estimated to cost the UK £5 billion a year, with some experts warning that figure could rise to £50 billion in the next three decades. The Department of Health have signed 38 food and drink companies to their voluntary Responsibility Deal which aims to improve people’s diets, and whilst the scheme has had limited success, Action on Sugar feel the time is now right for further action. 

To see a full list of the experts involved, visit the website Action on Sugar