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On Your Marks – Government Launch New Physical Activity Initiative

February 14, 2014
Public Health

The Government and the Mayor of London have teamed up to launch the “Moving More, Living More” initiative aimed at promoting physical activity. The approach aims to bring together individuals, local authorities, businesses and employers to promote physical activity, providing a lasting legacy from the London 2012 games.

Speaking on the launch of the new project Public Health Minister Jane Ellison said; “Physical activity is an essential ingredient for a healthier nation, and can deliver so many other benefits for individuals and the wider community. By working together we can achieve more and make sure that getting more people moving is the biggest legacy of London 2012.”

Figures suggest that 44% of adults fail to meet the Chief Medical Officers guidelines of 150 minutes physical activity a week. Research has shown that achieving the guideline can cut the chances of premature death by 30% and reduce the chance of suffering from chronic illnesses such as type 2 diabetes by half. Ministers are hoping the launch will inspire organisations to follow in the lead of bodies like the Amateur Swimming Association that has pledged to get 10,000 youngsters swimming further and for longer.

This latest initiative is another part of the Responsibility Deal which challenges all organisations to make a significant contribution to improving public health through measures involving, food, alcohol, health at work and physical activity. 

You can see a copy of Moving More, Living More: The Physical Activity Olympic and Paralympic Legacy for the Nation here.