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Major Supermarket Bans Sweets at Tills to Encourage Healthy Eating

May 22, 2014
Public Health

sweetsSupermarket chain Tesco is to ban sweets and chocolates from its checkouts after a survey of customers showed overwhelming support for the move. The UK’s largest retailer removed confectionary from the tills at its 740 larger stores in 1994, but they have continued to be sold in the smaller Tesco Metro and Express outlets in Britain and Ireland.

Almost two thirds of shoppers surveyed said that removing sweets and chocolates would encourage them to eat more healthily and resist the temptation to give in to their children’s demands. Chief Executive Phillip Clarke says that the change is one of a number by the company aimed at encouraging healthy eating: “We all know how easy it is to be tempted by sugary snacks at the checkout, and we want to help our customers lead healthier lives,” he said. “We’ve already removed billions of calories from our soft drinks, sandwiches and ready meal ranges by changing the recipes to reduce sugar, salt and fat.”

The new policy will come into force in 1,800 stores in December. Earlier this year, Lidl replaced racks of sweets close to the tills of its 600 British stores with dried and fresh fruit, oatcakes and juices. Tesco’s decision is likely to increase the pressure on rivals Sainsbury’s, Marks & Spencer and Asda to follow suit.