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HSE Asbestos Campaign Scoops Marketing Award

June 18, 2015
Health and Safety

asbestosThe Health & Safety Executive’s ‘Beware Asbestos’ campaign, which was launched in September 2014, has received a gold award for innovation at the Institute of Promotional Marketing (IPM) Awards.

The campaign, aimed at raising awareness of asbestos in the workplace, included the distribution of 200,000 asbestos safety kits containing ‘quick guide’ cards, and protective ‘Type 5’ overalls from Trade Point stores throughout the country. A Beware Asbestos App was also developed to help identify where asbestos might be found, and give advice on how to manage the risks.

HSE Head of Corporate Communications, Sarah Dean Kelly, said: “It is fantastic that the campaign has received the recognition it deserves. Communications and policy colleagues have worked incredibly hard over a long period of time to develop the campaign using the insight we gathered about the audience and to deliver the campaign in a way that would both engage those at risk, and also prompt behaviour change.” Phase two of the ‘Beware Asbestos’ campaign is now being developed.

The news comes as the National Union of Teachers called on the government to do more to tackle asbestos in schools. The union claims that asbestos products are still present in 86% of school buildings throughout the country. The number of UK teachers dying of mesothelioma has risen to 22 a year, while the House of Commons Select Committee on Education estimates up to 300 former pupils die every year following asbestos exposure at school.

You can find out more about the Beware Asbestos Campaign here